Over 90% of Americans want or already own a Tablet. How about you?

June 8, 2011

According to a new reports conducted by Kelton Research on behalf of Samsung, 90% of U.S. consumers either already own a tablet or would consider purchasing one.

THE FINDINGS
Out of 1,000 people surveyed:
76% use the devices to read books or news or books
64% watch TV shows and/or movies
61% listen to music
56% update their social network profiles

Additionally, it is worth noting that 53% said they would rather play games on a tablet than a PC or dedicated game console and 41% shared they were interested in video chat.

The national survey, commissioned by Samsung Mobile, was conducted by Kelton Research and included 1,000 Americans ages 18 and older. Samsung had the survey conducted as part of an upcoming launch for their Galaxy Tab 10.1 device powered by Google’s Android 3.1 Honeycomb OS.

THE iCLOUD
Just this week, Steve Jobs also introduced the world to the new iOS5 which promises greater notifications, messaging options and hooks into their new iCloud service. Apple will launch the new iOS in the coming months across all their latest devices including iPad, iPod and iPhone.

According to John Gruber, a veteran Apple Commentator, the new “iCloud will shape the next 10 years the way the iTunes-on-your-Mac/PC digital hub shaped the last 10,” he wrote. “This is a fundamentally different vision for the coming decade than Google’s. In both cases, your data is in the cloud, and you can access it from anywhere with a network connection. But Google’s vision is about software you run in a web browser. Apple’s is about native apps you run on devices. Apple is as committed to native apps – on the desktop, tablet, and handheld – as it has ever been.”

It will be interesting to see how Google responds with future versions of Android or if it will leave it up to developers to share their open-source direction for their platform.

Bottom Line: Apple continues to dominate the Tablet space making it even easier for these users to be connected to the other facets of their life (and Apple devices). The average American wants a tablet and the ease of access it provides to information and content. Brands need to be mindful of these trends and be sure to include them in their marketing mix and mobile strategy.