Moms take to their mobile phones for while Shopping

May 16, 2011

A new research study by Greystripe finds a majority of moms, over 66 percent, now use their devices in the shopping process. Greystripe collected the data from its expansive network of touch devices during a three-month period from November 16, 2010 to February 15, 2011.

The research report found other trends on smartphone moms including:

• 45% use their smartphone to locate the nearest store
• 36% use their phone for price comparison
• 31% percent use their phone for new product research

Besides the many functional purposes of a smartphone for a mom juggling multiple tasks, many of the women surveyed also use their iPhone or Android to save money. The study found that 57 percent of smartphone moms use coupons every time they shop.

For many smartphone moms, grocery shopping is also facilitated through their handy mobile device. The study found that 42 percent of smartphone moms use their smartphone while grocery shopping, in a variety of ways.

• 32% use their smartphones for shopping lists
• 21% use their smartphone to look up recipes
• 14% use their smartphone to do a price comparison

Greystripe’s research also found smartphone moms are receptive to advertising – 55% indicated that advertising plays a role in their purchasing decisions and 91% prefer free apps with ads over paid apps without ads. As moms on the go learn how to use their smartphones to make smarter decisions at the store, usage will only increase over time.

About the Survey: This research is based on data Greystripe gathered from 239 women with children on iPhone, iPod Touch and Android devices on its network from November 16, 2010 through February 15, 2011. For the complete study, click here.