Games are Most Downloaded and Most Purchased Mobile Apps

July 6, 2011

Nielsen recently published their findings on how consumers are using Mobile Apps. It didn’t come as a big surprise to find that games were the most downloaded and purchased mobile apps on today’s smartphones. The market research firm on Wednesday published findings from its recent Mobile Insights and Mobile Apps Playbook for the second quarter 2011 and “Games” was once again the most popular app category.

They found that 64% of app downloaders – smartphone users surveyed who had downloaded an app within the past 30 days – reported having downloaded at least one game over the past 30 days, just ahead of weather apps at 60% and social networking apps at 56%.

What’s more, a whopping 93% of app downloaders are willing to pay for the games they play. iPhone owners seem appear to be the most avid gamers too – iPhone gamers play games for about 14.7 hours on average each month which is nearly twice as long as the average mobile gamer last quarter.

Nielsen also found that consumers with iPhones, Windows Phones or Android phones were likely to have downloaded the games they play, while BlackBerry users and feature phone users typically played pre-loaded games.

FULL REPORT: Click here.