Social Ad Revenue to hit $8.3 billion in 2015

Local Digital Ad Revenue to Hit $23.3 Billion in 2011

The latest research from local media research firm BIA/Kelsey, “Annual U.S. Local Media Forecast, 2010-2015 – Fall Update” reports that spending on local digital ads will grow this year from $23.3 billion to $37.9 billion in 2015. This revised inure is actually lower from previous expectations of combined digital and traditional local advertising revenues in 2011 from $136.2 billion to $135.9 billion. While social advertising & social marketing is quickly growing.

GLOBAL DIGITAL MEDIA BUDGETS
BIA/Kelsey sees a global increase in the share of digital media spend will increase from 14.6 percent of all local ad revenues in 2010 to 18.9 percent in 2012 and 25.4 percent in 2015.

RISE IN SOCIAL MARKETING BUDGETS
In addition, they also measured expenditures on social media by local and national advertisers, noting that $4.6 billion will be spent on social network ad formats in 2012, up from $2.1 billion in 2010. By 2015, that will go up to $8.3 billion. National advertisers dominate in social ad spending, though; in 2012, $3.5 billion of the $4.6 billion total will be spent by national ad buyers, however, the digital media spend in social will move quickly to local advertisers as they adopt social marketing strategies to promote their business.

Charting Local Digital Ad Revenue:

Contact QWASI today @ 877-747-9274 for Social Marketing and Mobile Marketing solutions for your business.

November 21, 2011 in Blog   |   No Comments